Product Description
by A. Ganguly (Author)
Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.
Author Biography
DR GANGULY is Chairman of ICI India and non-executive member of the boards of several major companies, including British Airways.
Number of Pages: 202
Dimensions: 0.46 x 8 x 5.25 IN
Illustrated: Yes
Publication Date: January 01, 1999
