Product Description
by Bobby Borg (Author)
This is the ultimate layperson's handbook to the current music industry. The third edition is fully updated and includes new insights into AI, NFTs, and the metaverse; music royalties; DIY strategies; major-label record, publishing, and merchandising deals; and more. It provides fresh case studies and interviews with industry leaders.
Author Biography
Bobby Borg MCM, is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician's Institute. He is an assistant professor of practice in music industry studies at University of Southern California's Thornton School of Music. He is the founder of Bobby Borg Consulting and author of The Musician's Handbook, Music Marketing for The DIY Musician, Business Basics for Musicians, Introduction to Music Publishing for Musicians, and Personal Finance for Musicians. Visit bobbyborg.com.
