Product Description
by Rebecca L. Sullivan (Author)
You've got the product, the passion, and the grit to build a business. But none of that matters if no one notices. That's where this book comes in.
Building Isn't Enough: The Rest of the Equation for Entrepreneurs reveals the missing piece: marketing that actually moves the needle. This sharp, actionable guide blends strategic insights, clear frameworks, and practical playbooks to help you market smarter today.
Whether you're launching your first product or scaling your business, this book will help you build a brand people identify with, claim your space in the market, price with confidence, communicate effectively on a tight budget, and turn casual buyers into loyal fans who fuel your growth.
You'll get pragmatic advice, field-tested frameworks, and tools you can use right away. This isn't just about planning for someday―it's the rest of the equation to start growing your business today.
