Product Description
by Stephanie Wisner (Author)
Ever wonder how medicines and vaccines enter the marketplace? Why they are so expensive? Most people have heard about Theranos, a story of failure: how do biotechnology start-ups actually succeed?
In Building Backwards to Biotech, author Stephanie A. Wisner demystifies the subjects of biotechnology, start-ups, and finance to answer these questions. Wisner unlocks the secrets of how to build a biotech company successfully by keeping one process always in mind: Building Backwards.
In this book you will understand the concept of Building Backwards and how it can:
- Increase your chances of starting a "winning" company
- Inform capital raising
- Lead to a strong clinical and scientific strategy
- Mitigate business and scientific risk from the outset
Wisner believes in the power of entrepreneurship to drive cutting-edge science to market successfully and its ability to help people suffering with diseases currently considered untreatable. She believes good science combined with innovative business practices has the power to literally save and enrich lives. Building Backwards to Biotech will make it easier for interested individuals to bring this kind of work to a waiting world.
