Product Description
by Nathan J. Muller (Author)
This guide is for graphic designers who want best-practices advice on how to get and keep clients while doing their best work. In a series of in-depth interviews covering a wide range of industries, top professionals reveal the principles of an effective and creative client-designer relationship: Brooks Brothers and Desgrippes Gobe; Grand Union Supermarkets and Milton Glaser, Inc.; Lomas Financial and the Richards Group; Farber & Farber and Pentagram; Abiomed and Weymouth Design; Sci. Arc and April Greiman; the Episcopal Church and Fallon McElliot; and many more. Readers will also find out how to meet and court potential clients, learn the lingo, make effective presentations, and keep clients coming back. This guide offers designers tools for identifying what is distinct about their services and what they can do to market themselves; handling proposals and contracts; and getting referrals from existing clients.
Back Jacket
Understand the Bluetooth standard. Compare its strengths and weaknesses against other technologies. Preview coming products and applications. See the protocols and usage models at work. BLUETOOTH DEMYSTIFIED Cut through Bluetooth's complexity with this special tutorial, Bluetooth Demystified. This user-friendly guide provides a basic introduction and overview, then helps you find your way through the various applications and network configurations of the new Bluetooth wireless technology. Along the way, you'll get a revealing peek at how this promising technology will improve productivity and add new levels of convenience and flexibility to our lives. Already chosen by more than 1000 companies seeking wireless solutions that seamlessly integrate PDAs, mobile phones, desktop computers, and LANs-- voice, e-mail, Internet, and data--Bluetooth is long on complexity. That's why you need this introduction to the new wireless standard from Nathan J. Muller--a technology expert who makes the Bluetooth standard understandable. Meticulously organized and highly readable, Bluetooth Demystified delves into every major aspect of the standard with contents that include: *Bluetooth Basics *Bluetooth Operation *radio *link manager *protocols *transport interfaces -*audio -*low-power modes *Issues and Applications *security *complementary technologies *markets *the latest products *A handy glossary that puts key names, terms, and phrases at your fingertips If you're looking for clear, authoritative, and easily accessible answers to your Bluetooth questions, your search is over.
