Product Description
by Mary C. Lacity (Author), Don Tapscott (Foreword by)
While there are many books on blockchains, this guide focuses on blockchain applications for business. The target audience is business students, professionals, and managers who want to learn about the overall blockchain landscape -- the investments, the size of markets, major players and the global reach -- as well as the potential business value of blockchain applications and the challenges that must be overcome to achieve that value. We present use cases and derive action principles for building enterprise blockchain capabilities. Readers will learn enough about the underlying technologies to speak intelligently to technology experts in the space, as the guide also covers the blockchain protocols, code bases and provides a glossary of terms. We use this guide as the textbook for our undergraduate and graduate Blockchain Fundamentals course at the University of Arkansas. Other professors interested in adopting this guide for instructional purposes are welcome to contact the author for supporting instructional materials.
Author Biography
Mary C. Lacity is Walton Professor of Information Systems and Director of the Blockchain Center of Excellence in the Sam M. Walton College of Business at The University of Arkansas. She was previously Curators' Distinguished Professor at the University of Missouri-St. Louis. Mary has held visiting positions at MIT, the London School of Economics, Washington University, and Oxford University.
