Biased: 50 Powerful Cognitive Biases That Impair Our Judgment - Paperback

by Henry Priest (Author)

More Intelligent More RationalThe more intelligent a person is, the more rational she is. That sounds like good common sense. But is that really so? Unfortunately, "smarter" is not always equivalent to "more reasonable". Research suggests that intelligence and rationality are weakly correlated. Or, to put it simply, being more intelligent doesn't necessarily mean you're more rational.

The Rational Man?Homo sapiens, the biological name for humans, literally means discerning, wise or rational human being. But how rational are human beings, really?

The Biased BrainResearch in psychology and economics has shown that human beings are systematically irrational. Not only do they misjudge situations, but they do it in fairly predictable patterns.

Powerful BiasesThis compilation of academic research by eminent psychologists and economists presents 50 most powerful cognitive biases that impair our judgment. These biases occur frequently and affect all - from the baker to the banker and the pariah to the priest.

Bias-in-ActionAlongside the biases you will find an easy-to-use tool or 'Bias-in-Action' to help you understand how the biases operate and show you how to counter them.

Read on...