Product Description
by Jim McCarthy (Author)
Are you and your organization ready for the future of live entertainment?
The pandemic hit live entertainment harder than any other industry-but also revealed tantalizing new possibilities. Online, streaming, and hybrid events opened the door to bigger audiences, better finances, and more innovative content for live producers.
And now is the perfect time to start.
Beyond the Back Row breaks down the why, how, and what of online, streaming, and hybrid live events. It helps you understand the opportunities, avoid the pitfalls, and learn what you need to master. Wherever you are in your live entertainment career, even if you're just getting started, start here. There's even advice for powerful incumbent organizations on how to prevent yourself from being "Napstered."
In a few years, digital capabilities for live producers will be a given. Until then, Beyond the Back Row will give you a major head start.
