Product Description
by Bob Matha (Author), Macy Boehm (Author), Marcia Silverman (Foreword by)
Discover how to connect with and inspire employees throughout an organization.
Improve your leadership skills -- even if you aren't a "natural" communicator -- with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble. They explore why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results. They also show how internal communications professionals can improve an organization's communication to the outside world.
Front Jacket
Praise for Beyond the Babble
Beyond the Babble is a significant contribution to the practice of employee communications ?very pragmatic and useful in crafting a communication program that really works.?
--Harlan Teller, chief knowledge officer, Financial Dynamics
This book explains in practical terms how to leverage and rally an entire organization, from the board room to the shop floor, around a common set of goals. Beyond the Babble is an important book for leaders looking to drive real change.
--J. Steven Keate, consultant and former president, International Truck Group
Bob Matha and Macy Boehm have created a very readable book--without the puffery and exaggerations--that gives managers a logical and original framework for organizing their company's strategic communications and actions. Their On Strategy approach also smartly integrates the power of measurement into several steps in the model.
--Clarke L. Caywood, professor, integrated marketing communications, Northwestern University
Matha and Boehm show CEOs, managers, and communications professionals how to engage employees through effective internal communications to produce real business results.Their approach benefits employers, employees, and yes, even customers.
--Gary Ross, general manager, corporate communications, CDW Corporation
Today's leaders increasingly find themselves working at a pace that is some combination of a sprint and a marathon just to get things done.?Organizations of all kinds, not-for-profits and Fortune 500 companies alike, have experienced an incredible increase in both the velocity and number of issues that must be managed, and that trend is only going to accelerate in the future. Effective leaders find ways to help their organizations be successful in this challenging environment and Beyond the Babble is clearly one of those ways.
--Edward A. West, former senior vice president, corporate communications, WellPoint
A must read for business leaders and their communication and HR advisers. The approach in Beyond the Babble makes strategy tangible and actionable for employees up and down the organization--and it gets results.
--Greg Elliott, senior vice president, human resources, Navistar International
Back Jacket
Praise for Beyond the Babble
"Beyond the Babble is a significant contribution to the practice of employee communications ?very pragmatic and useful in crafting a communication program that really works."?
--Harlan Teller, chief knowledge officer, Financial Dynamics
"This book explains in practical terms how to leverage and rally an entire organization, from the board room to the shop floor, around a common set of goals. Beyond the Babble is an important book for leaders looking to drive real change."
--J. Steven Keate, consultant and former president, International Truck Group
"Bob Matha and Macy Boehm have created a very readable book--without the puffery and exaggerations--that gives managers a logical and original framework for organizing their company's strategic communications and actions. Their On Strategy approach also smartly integrates the power of measurement into several steps in the model."
--Clarke L. Caywood, professor, integrated marketing communications, Northwestern University
"Matha and Boehm show CEOs, managers, and communications professionals how to engage employees through effective internal communications to produce real business results.Their approach benefits employers, employees, and yes, even customers."
--Gary Ross, general manager, corporate communications, CDW Corporation
"Today's leaders increasingly find themselves working at a pace that is some combination of a sprint and a marathon just to get things done.?Organizations of all kinds, not-for-profits and Fortune 500 companies alike, have experienced an incredible increase in both the velocity and number of issues that must be managed, and that trend is only going to accelerate in the future. Effective leaders find ways to help their organizations be successful in this challenging environment and Beyond the Babble is clearly one of those ways."
--Edward A. West, former senior vice president, corporate communications, WellPoint
"A must read for business leaders and their communication and HR advisers. The approach in Beyond the Babble makes strategy tangible and actionable for employees up and down the organization--and it gets results."
--Greg Elliott, senior vice president, human resources, Navistar International
Author Biography
Bob Matha and Macy Boehm are principals and cofounders of Basics 3, a leadership communications and employee engagement firm headquartered in Chicago, and they also provide counsel to clients of Ogilvy Public Relations Worldwide. Matha and Boehm have applied fifteen years of experience to develop the philosophy, processes, and techniques outlined in Beyond the Babble, and they have been featured speakers at the Arthur Page Society and the Advanced Learning Institute. In addition, Matha serves on DePaul University's College of Communication Dean's Advisory Council.
