Beyond Order Makers: Target Marketing, Branding and Business Development for Entreprenuers - Paperback

by Alison L. Mullins (Author)

What if selling isn't about only chasing leads, but about attracting the right clients?
Transform your sales strategy from reactive to proactive. Make intentional engagements that align your brand with your audience. Whether you're an entrepreneur, small business, or salesperson looking for new tactics, this book is a roadmap to mastering the art of proactive selling.
Why pick up this book?
Because business development is sales, it all starts with a cohesive brand. Inside, you'll discover actions to build genuine relationships, foster trust, create compelling sales pitches and finally target the right clients.
What You'll Learn:

• How to shift from reactive selling tactics to proactive selling, creating genuine connections and increasing sales.
• The secrets to crafting a killer brand strategy, the foundation of sales. Find out how to create the all-important unique value proposition (UVP) and target persona.
• Manifestation Selling: A powerful new perspective on setting sales goals to create an infallible pipeline.
• The role of the human element in selling, and how setting boundaries, incorporating time management with authentic data leads to intuition selling.

"The brilliance of this book lies in its recognition of the human element in sales. This isn't just about sealing the deal, it's about fostering genuine relationships, building trust, and yes, telling a story that resonates." - Bill Soroka, The Notary Coach

Alison Mullins, renowned for her best-selling book "The Art of Selling, We Make Order Makers, Not Order Takers," and her expertise in sales is back with a new offering to empower small businesses and entrepreneurs. In her latest book, "Beyond Order Makers," Alison guides us into brand strategy, business development, and targeted marketing solutions. Drawing from her extensive experience, she provides readers with invaluable tips, tricks, and proprietary techniques that have proven successful throughout her career. Whether you are just starting, looking to rebrand, or feeling overwhelmed by the process, this comprehensive (and ultimately selling guide) is the small business manual for real-life directives. With Alison's guidance, you'll finally feel ready to take action. You will know how to cut out the fat from your sales strategy. You will finally know who and how to market your product or service effectively and achieve your business goals. This book covers everything from building a solid brand identity to implementing targeted marketing campaigns, ensuring that you have the tools and insights you need to thrive in today's competitive market. Don't miss this opportunity to learn from one of the industry's leading experts and take your business to new heights.