Barry Goldwater, Distrust in Media, and Conservative Identity: The Perception of Liberal Bias in the News - Hardcover

by Rich Shumate (Author)

This book explores the perception of liberal news bias by examining conservatives' reactions to coverage of Barry Goldwater's presidential campaign in 1964 and posits that, to maintain social identity, conservatives rejected content from news media outlets that was incongruous with their worldview by deeming it hostile and, by extension, liberal.

Author Biography

Rich Shumate is assistant professor in the School of Media at Western Kentucky University.