Product Description
by Jens Diehlmann (Author), Joachim Häcker (Author)
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.
Number of Pages: 288
Dimensions: 0.6 x 9.5 x 6.6 IN
Publication Date: June 20, 2016
