Product Description
by Michael R. Czinkota (Author)
We hear a lot about the growth of world trade, globalization, and imbalanced distribution of incomes. Yet, how does one understand all the issues, thoughts, and arguments? How does one develop a time frame and context for these issues? This book helps you to do so. Following on the heels of his successful book on opinions and insights (As I Was Saying...Observations on International Business and Trade Policy, Exports, Education, and the Future, March 2012), Michael Czinkota has invited us into his world again, to get a better perspective of issues, campaigns, and phenomena. Each article and the accompanying cartoon (remember, a picture can be worth a thousand words) represent a delicious thought opportunity to chew on.
Author Biography
Professor Michael R. Czinkota teaches international marketing and business at the McDonough School of Business at Georgetown University and the University of Kent in Canterbury. During leaves, he served the U.S. government as Deputy Assistant Secretary of Commerce, as head of the U.S. Delegation to the OECD Industry Com-mittee in Paris and as senior trade advisor for Export Controls. He received the Life-time Achievement Award in 2007. Throughout the past 35 years Czinkota was con-sistently listed in every international marketing and business ranking as a top 20 author, and as one of the three most published contributors to international busi-ness research in the world by the Journal of International Business Studies. He is a distinguished fellow of the Academy of Marketing Science and of the Chartered In-stitute of Marketing. The Universidad Ricardo Palma of Lima. Peru named its new International Marketing School after Czinkota.
