Product Description
by Lokesh Jasrai (Author)
This textbook elaborates on the basic understanding and application of statistical tests and data analysis using hypothetical datasets and SPSS version 22.0. It presents step-by-step processes and to-the-point interpretation for quick assimilation and comprehension.
Data Analysis Using SPSS
- Begins with the stages of data entry and goes on till editing and data visualization.
- Takes the readers through descriptive statistics, frequency, univariate, bivariate and regression analysis, cross-tabulation, linear models and non-parametric test procedures.
- Presents information through dialog boxes and tabular charts, and also incorporates important formulae, calculations and illustrations of sample data for an in-depth understanding of concepts and results.
- Can be used as a textbook as well as a reference book as it helps to build conceptual understanding, gaining software skills, and communicates data and its insights to accomplish research assignments, research/capstone projects and PhD research work.
With comprehensive coverage, this book would be useful to the students, researchers and teachers of the various social sciences disciplines like Psychology, Sociology, Education, Social Work, Agriculture Management and other allied subjects. It would also be an invaluable companion to professionals and data scientists working in the field of analytics.
Author Biography
Lokesh Jasrai is currently working as a Professor with Mittal School of Business, Lovely Professional University, Punjab, India. A postgraduate (MBA-Agri-Business) from the Institute of Agri-Business Management, Bikaner (Rajasthan), and PhD in Rural Marketing, Dr Jasrai has been actively involved in imparting quality education in the field of Business Administration. He has 15 years of full-time teaching and research experience in the field of Management (Marketing). As a keen researcher, he has presented several research papers at national and international conferences and published various articles in Refereed and Scopus/ABDC listed Journals. His areas of expertise are data analysis with SPSS, Business Research Methods and Business Analytics with R. He also has a life membership of the Punjab Commerce & Management Association.
