Product Description
by Wendy Hurwitz (Author)
Email 101 for Executives: What You Need to Know to Maximize Sales & Marketing Efforts An Executive's Guide to Managing Email is 'Email 101' for executives. It helps busy executives understand the importance of best practices without getting into copious detail. Deciding if you need an email service provider? Struggling to choose the right one? Trying to build a quality email list? An Executive's Guide to Managing Email covers all of this and more. It's what you need to know but didn't know to ask. Make no mistake; An Executive's Guide to Managing Email is a short, quick read. Give it an hour, and you'll have powerful knowledge to advise a hands-on, email operations team. Please note that this is NOT for seasoned email practitioners. It is for senior team members who need to understand the 'rules of engagement' without being involved in day-to-day operations. Sample topics covered: -List growth the right way -Testing best practices -CAN-SPAM & CASL -ESP selection checklists -Performance metrics
Author Biography
Wendy Hurwitz is a marketing executive with 20+ years experience working at Fortune 500 & Fortune Global 500 companies
