Product Description
by Stefano Versace (Author)
What are the ingredients for launching a successful business? In this book, Stefano Versace, an Italian entrepreneur and founder of the biggest chain of Italian gelato shops in the USA, tells us how he made his dream come true. Stefano Versace starts at the very beginning and matches every business element with an ice cream flavor, "Because the best way to do business is by always looking at its tasty side," he says. This book reveals a great story, filled with the protagonist's same passion, a lots of lessons and inspirational facts.
Author Biography
Who is Stefano Versace Stefano Versace is an expert in finance applied to the real economy. He founded Stefano Versace - Gelateria Italiana & Gourmet in 2013. The company later changed its name to Stefano Versace Gelato and it's now the biggest gelaterie chain store in the USA, with the highest growth in business in its first three years of business. Today, Stefano Versace Gelato owns 31 stores, and will soon be opening a few more shops, not only in the US, but also in Dubai, Iran and China. Stefano Versace began his working life as a broker, first in the insurance field, then moving on to finance and has worked for the most influent international financial companies in Italy and Venezuela, such as Marsh Italia. When the crisis started in Venezuela, he decided, along with his family, to go back to Italy and start a fine dining establishment in Urbino. But he quickly realized that Italy is not a good country for profitable businesses, so he came up with a new plan: founding the biggest chain of gelaterie in USA. He devoted himself to this very ambitious project full time, every day, until he achieved the success he has worked for.
