Product Description
by Scott McKain (Author)
In this hyper-competitive, globally connected world, how do organizations and individual professionals stand out from the competition and engage their customers?"ALL Business is STILL Show Business" reveals that the secrets and standards of the entertainment industry are exactly what every business in any industry needs to create distinction.Fifteen years ago, the original "ALL Business is Show Business" offered a groundbreaking look at how to earn standing ovations from customers and employees in a rapidly changing marketplace.In this new "reboot" from the original edition, we realize that in a time where a former reality television star is now President of the United States -- and movies are a significant part of our nation's exports -- this principle has never been more applicable, or critical, for organizational and individual success.This is NOT about "fluff," comedy, or flash. It's a serious business book about a solid business philosophy that can make the difference for you and your organization.You'll learn how the entertainment industry creates a powerful emotional connection with its customers; how they take a product that is not successful and turn it into a blockbuster, how they ensure repeat and referral business -- and how you can do the same.From the author of a book named by several major newspapers -- including the "Miami Herald" -- as one of the "ten best business books of the year," comes new and important insights that will significantly influence and impact you...and your organization.Because, "ALL Business is STILL Show Business!"
Author Biography
Scott McKain is a member of the Sales and Marketing Hall of Fame, the Professional Speakers Hall of Fame, and the author of a book named by several major newspapers as one of the "Ten Best Business Books" of the year. His stellar client list includes Apple, BMW, Cisco, Fairmont Hotels, CDW, SAP, Nationwide Insurance, and hundreds more. McKain was named by "GenJuice" magazine as one of the "25 top people that young professionals should follow on social media" along with Facebook's Mark Zuckerberg and Twitter's Biz Stone. "Social Media Marketing Magazine" named him one of the 20 "most influential" marketing leaders on Twitter, and "Forbes" called his blog a must for "thought leadership." He is the founder and principal of The Distinction Institute, and of Distinctive Presentations, LLC. Scott McKain lives with his wife, Tammy, in Las Vegas.
