Product Description
by Mike Hoogveld (Author)
An environment that is changing ever faster and deeper; markets that are becoming more dynamic and complex; competitor and customer behavior that is increasingly unpredictable-these developments are affecting all organizations. Whoever wants to survive in the future needs to adapt with lightning speed. Increasing numbers of organizations recognize that traditional ways of working are no longer adequate. They lack agility. In this book, agility expert Mike Hoogveld shows us what we can learn from smart start-ups and other successful, innovative organizations. Using many academic insights and practical examples, he describes how to make your organization responsive by focusing on continuous improvement. Thus, he gives a very concrete answer to the crucial question with which so many organizations are struggling: How do we increase our agility? The book includes an agile assessment to determine the agility of your organization. The book remains number-one bestseller in the Netherlands.
Author Biography
Mike Hoogveld is a partner at Holland Consulting Group. He graduated in economics and business administration and is a certified registered marketer. As a PhD candidate at Nyenrode Business University, he conducts research about the impact on customer performance of the use of agile processes within the business domain. He has published several articles and books, with nominations for the PIM Literature Prize and Management Book of the Year. Besides his international advisory practice, he is active as a guest lecturer at various universities and business schools. He is also a frequent speaker at conferences and seminars and within organizations.
