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Advertising as a Creative Industry: Regime of Paradoxes - Hardcover
$119.86 USD
$119.86 USD
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Advertising as a Creative Industry: Regime of Paradoxes - Hardcover
Advertising as a Creative Industry: Regime of Paradoxes - Hardcover
Advertising as a Creative Industry: Regime of Paradoxes - Hardcover
$119.86/ea		 $0.00
$119.86/ea $0.00

Product Description

by Izabela Derda (Author)

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

Author Biography

Izabela Derda is Assistant Professor in Media & Creative Industries at the Erasmus School of History, Culture and Communication, Erasmus University, the Netherlands. She is also an advertising professional, former head of entertainment at Havas SE, and a jury member for major advertising festivals, such as Cannes Lions or Eurobest.

Number of Pages: 92
Dimensions: 0.31 x 8.5 x 5.5 IN
Illustrated: Yes
Publication Date: July 25, 2023
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