Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society - Hardcover

by Arthur Asa Berger (Author)

Now in its sixth edition, this book provides an accessible and entertaining overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising plays in our lives.

Author Biography

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.