Product Description
by Bruce Phillips (Author), Rod Drury (Foreword by), Doug Sleeter (Author)
If you are like many accounting professionals, you have started to feel it. The tremors that let you know something big is coming. A seismic shift in the accounting profession is under way, and as the ground begins to shake, keeping your footing could become difficult. Just like an earthquake destroys virtually everything in a town, these fundamental shifts could be devastating to many traditional accounting practices if the firm owners fail to act. In this book, we provide insights about how to avoid becoming a casualty, but more importantly, we'll do our best to show you how to create a firm that thrives in the new world. We will talk not just about adding Xero technology to your practice, but also about adding a zero to your profitability.
Author Biography
Doug Sleeter, President and CEO, The Sleeter Group Inc. Doug Sleeter is a passionate leader of innovation and change in the small business accounting technology world. He is best known for his expertise in QuickBooks as well as driving the adoption of online accounting and small business process solutions. Doug is the author of numerous books. The CPA Practice Advisor has recognized Doug as one of the "Top 25 Thought Leaders" in the accounting profession for the past several years and he has been named to Accounting Today's "Top 100 Most Influential People in Accounting" each year 2008 through 2013. He was recently awarded the 2013 Small Business Influence Champion award. Bruce Phillips, CPA, cofounder Harshman Phillips & Company (HPC) Bruce Phillips is a seasoned CPA and a passionate advocate for cloud technology. Having served as a CFO and COO of tech start-ups, he was an early adopter of cloud technology for accounting and other businesses. Bruce has been a key beta tester for several cloud technologies companies. More recently, he has been featured by Xero in various capacities. Prior to cofounding Harshman Phillips & Company, Bruce spent seven years at Ernst & Young, leaving as an audit manager. As he helped clients navigate the challenging tax and compliance environments in each role, he gained invaluable insight into best (and not-so-best) practices for conducting business and the myriad ways technology can enhance business efficiency.
