Product Description
by Glenn Withiam (Editor)
This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases studies, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their innovative ideas to life. The cases include innovations for improved customer service, stronger human resources, and new food service and lodging concepts. While updated technology forms the basis for many of the innovations, some of the cases focus specifically on technology improvements, with a particular focus on the use of technology as a mediator in the service value chain. With the passage of several years, the book shares the outcome of the innovative concepts-most of which continue to operate. The lessons presented will provide you a valuable perspective on success through innovation, whether you are operating in the hospitality industry or another business.
Author Biography
Glenn Withiam is director of publication services for the Centers and Institutes at the Cornell School of Hotel Administration. He has edited and produced several books, including The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice, Quality Service: The Restaurant Manager's Bible (first and second editions), Negotiation and Administration of Hotel Management Contracts (third edition), Take 5: How You Can Benefit from Just Five Minutes of Daily Exercise and Start a Life-Long Wellness Program, and Internal Control: A Fraud Prevention Handbook for Hotel and Restaurant Managers.
