Product Description
by Mark C. Leonard (Author)
First of all, this book is not intended to be an inspirational, "You Can Do It " book. There are plenty of those available and this isn't one of them.
This book, written by a former multi-unit owner of the most popular sandwich franchise in the world, provides a "behind the scenes" look at the reality of owning a franchise, and what it takes to succeed.
This is what you need to know: becoming a franchisee can be as dangerous as it is rewarding and can lead to financial devastation, especially for the unwary.
When you pay attention to the secrets and suggested actions contained in this book, you will be able to answer the following critical questions:
- Is buying a franchise right for YOU?
- How much should you invest in a franchise?
- What is the best way for the first-time buyer to get started? (Hint: it's not what the industry is advising you to do.)
- Does the franchise have a unique strategic advantage (or disadvantage)?
- What factors will determine how much money you take home?
- What are the most important issues you should research before you commit your funds?
- What is the real challenge in managing employees for the business?
- What are the keys to creating a realistic business plan?
Author Biography
Mark Leonard offers inside information about the realities of the franchise world to prospective franchisees. In 2001, Mark conducted research on hundreds of franchise opportunities, and chose to acquire 3 franchise locations of a highly rated franchise system in the San Francisco Bay Area. Mark participated very actively in the franchisee community, including being elected to the Board of Directors of the regional Franchisee Advertising Fund, and he was also Chairperson of the Northern California Materials Council. After selling his franchises, he wrote "7 Steps ..." to help prospective franchisees make good franchise investment decisions. Prior to his franchise ownership, Mark spent 20+ years in Silicon Valley in roles including finance, contract management, sales, marketing, and CEO, starting with ROLM/IBM and including several software design firms. Mark earned an MBA from the University of Virginia's Darden School, and an undergraduate degree from Davidson College, North Carolina. Mark is no longer affiliated with any franchise, and neither seeks nor receives any financial consideration from any Franchisor.
