Product Description
by Robert A. Curedale (Author)
The methods described in this book have been selected by the author from two previously published volumes "Design Methods 1" and "Design Methods 2" which outline 400 design methods. They are appropriate for application across design disciplines and architecture. Included are idea generation methods design research methods and prototyping methods.The book is intended for designers of all types, architects, researchers, engineers, marketing professionals, business executives as well as students who want to create value and strategic impact through design, and are seeking a foundational understanding of design terms and techniques. Each of the 50 methods has a condensed one page step-by-step instructions for easy reading. Included are templates, descriptions of each method, instructions on when, where and why to use each method, resources needed and references.
Author Biography
Rob Curedale was born in Australia and worked as a designer, director and educator in leading design offices in London, Sydney, Switzerland, Portugal, Los Angeles, Silicon Valley, Detroit, and China. He designed and managed over 1,000 products and experiences as a consultant and in-house design leader for the world's most respected brands. Rob has three decades experience in every aspect of product development, leading design teams to achieve transformational improvements in operating and financial results. Rob's designs can be found in millions of homes and workplaces around the world. He is the author of eight books on design, research and design thinking. Rob teaches as an Adjunct Professor at Art Center College of Design in Pasadena and consults to organizations in the United States and internationally and presents workshops related to design. He has taught at many respected design schools and universities throughout the world including Yale, Pepperdine University, Art Center Pasadena, Loyola University, Cranbrook, Pratt, Art Center Europe; and schools in Portugal, China and Australia.
