21 Day PR Action Guide: The Who, What, When and Where to Launch a Successful PR Campaign - Paperback

by Michelle Tennant (Author), Drew Gerber (Author)

Launch your PR campaign in as little as 30 minutes a day for 21 days! Leading international PR firm Wasabi Publicity shows you how to create a strong foundation and learn the skills you need to land great media coverage. This straightforward, easy-to-follow guidebook will help you to answer questions like:

• How do I stand out from the crowd?
• What does it take to make a great first impression?
• Who is my perfect media match?

Using a series of comprehensive microlearning modules, the experts at Wasabi support you in quickly and easily determining not only what it is successful PR firms do, but how to do it for yourself. Topics include:

• Open Sesame: The Subject Line the Media Can't Resist
• Who the Heck Are You?: Creating Compelling Bios
• Learning the Interview Dance: Navigating Interview Questions
• Just the Way the Media Likes It: Perfect Pitch Formulas

The quickest way to change the world is to change what people are talking about... and the fastest way to accomplish that is through great PR. When the media speaks, the world listens. Create the media megaphone you need to share your message on the world stage with a little help from the pros at Wasabi Publicity!

Author Biography

L. Drew Gerber is CEO of Wasabi Publicity, Inc. With business partner Michelle Tennant Nicholson, Gerber co-created www.PitchRate.com, a free media tool that connects journalists and producers with the highest rated experts. Gerber's business practices and staffing innovations have been revered by PR Week, Good Morning America, and the Christian Science Monitor. His companies handle international PR campaigns and his staff develops online press kits for authors, speakers, and companies with Online PressKit 24/7 (www.OnlinePressKit247.com), a technology he developed for publicists. 20 Year PR Veteran and co-owner of Wasabi Publicity, Michelle Tennant Nicholson has seen PR transition from typewriters to Twitter. Called a five star publicist by Good Morning America's Mable Chan, Michelle specializes in international PR working regularly with the likes of Oprah, Larry King, the BBC, The Today Show, and all major media. Recently she secured Dr. Phil for a client only 8 hours after signing the contract. Follow her PR blog, www.StorytellerToTheMedia.com, where she teaches tips from the trade.