Product Description
by Jane Applegate (Author)
Completely revised and updated edition of this very popular and successful small business book
The first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great Stuff!"
In this completely updated third edition of 201 Great Ideas for Your Small Business, renowned small-business expert and consultant Jane Applegate shares new, powerful, creative, simple, and proven approaches for building a better small business.
- Details how business owners can use online marketing and social networking more effectively
- Offers timely strategies for thriving in challenging economic times
- Includes scores of real-life success stories and all-new interviews with small-business owners, experts, and VIP's including Guy Kawasaki, Kay Koplovitz, and Michael Bloomberg
It may be small, but your business is a big deal to you, your customers, and employees. 201 Great Ideas provides lively, practical strategies to help you manage, grow, and promote your business.
Back Jacket
Praise for 201 Great Ideas for Your Small Business, Third Edition
"Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff."
--Tom Peters, author of The Little BIG Things: 163 Ways to Pursue Excellence and coauthor of In Search of Excellence
"Think of this book as the Physician's Desk Reference of small business. You may not use all 201 ideas at once, but over the course of building your business, you'll probably need many of them. Jane has done a fantastic job of compiling this knowledge."
--Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions
"This is the all-time classic reference for people looking to start or run a business of their own. Buy this book, and read at least one of Jane Applegate's ideas every day. Even if you've been in business for a while, I guarantee you will learn ten new things you didn't have a clue about before."
--Cliff Ennico, nationally syndicated small business columnist, and author of fifteen books including Small Business Survival Guide and The eBay Seller's Tax and Legal Answer Book
201 Proven Tips for Making Your Small Business a Huge Success
From Skagway, Alaska, to Portland, Maine, small business guru Jane Applegate collected hundreds of creative, simple, proven tips and tricks for managing, growing, and promoting a small business. Now, in this thoroughly revised and updated edition of her international bestseller, Jane shares the best-of-the-best of them with you, along with her expert insights and advice and those of some of the country's brightest and best business minds.
- Covers all key areas of business success--from managing people to managing money, marketing your business to creating a giant online presence
- Includes dozens of inspiring and instructive real-life success stories from small business owners from around the nation
- Arms you with tested-in-the-trenches strategies for thriving in challenging economic times
- Features advice and guidance from legendary VIPs interviewed for the book, including Michael Bloomberg, Tom Peters, Lillian Vernon, Wally Amos, Kay Koplovitz, Guy Kawasaki, and more
It may be a small business, but it's a big deal to you, your employees, and your customers. Read 201 Great Ideas for Your Small Business, Third Edition and discover how to make it the best it can be.
Author Biography
JANE APPLEGATE is one of the nation's most respected business journalists and an award-winning writer and producer. A successful small business owner in her own right, she is the CEO of The Applegate Group, a multimedia communications and production company that produces original small business content for clients, independent films, documentaries, promotional videos, and events.
