PRODUCT DESCRIPTION
by Robert M. III Cunningham (Author)
A history of the Blue Cross and Blue Shield system, America's largest and oldest health insurer, from its beginnings to the 1990s. It draws on company archives and shows how its management has pursued the goal of health care coverage over seven decades of social and economic change.
Number of Pages: 324
Dimensions: 1.07 x 9.33 x 6.34 IN
Publication Date: August 01, 1997
