Product Description
by Elspeth Kirkman (Author)
"This book unpacks the organizing metaphor of the "decisionscape," examining how psychological distance alters our decisions by dictating what we foreground and what we diminish, how our personal worldview influences how we interpret information, how the overall "composition" of the decisions we are faced with has an effect on how we react to them, and how our decisions are bounded and framed by the invisible forces of culture and context"--
Author Biography
Elspeth Kirkman is Chief Programme Officer at the innovation agency Nesta and a Visiting Senior Research Fellow at King's College London's Policy School and Exeter University's Business School. Working at the intersection of design, data, and experimentation, she is the coauthor of Behavioral Insights (MIT Press).