PRODUCT DESCRIPTION
by Farley Nobre (Author)
This book is about three principal elements: organizations, cognitive machines and the environment. It mainly contributes by putting forwards a new perspective about these elements and about the relations between them through the concept of cognition. From this new perspective it proposes a theory on organizational cognition, principles and design of cognitive machines, and analyses of cognitive machines in organizations. There is no doubt that organizational and technological principles of the past and the present have contributed with brilliantly successful applications in many areas of management and organizations. But these successes should not obscure the fact that the world is changing, that new processes of organizing are continuously emerging and high machine cognition and intelligence is becoming reality, and the methods which have proved to be successful in the past may not provide the right tools for addressing the problems of the future. It is in such a way of progress that this book provides its major contributions with new insights on organizational cognition and cognitive machines.
