PRODUCT DESCRIPTION
by Michael Arnold (Editor), Daniel Spero (Editor), Hai Yen Ho (Translator)
An intimate first-hand account of the rise of one of Vietnam's most powerful CEOs, The Queen of King Coffee tells the story of a pioneering woman who transformed a coffee stall in rural post-war Vietnam into a global corporation competing on a level with Nescafé and Starbucks. Told in extraordinary detail, this revealing memoir unveils how Le Hoang Diep Thao-forced out of her business and marriage by a husband who sought to transform their enterprise into a religion-overcame a scandalous public divorce to build a coffee empire even grander in scope than her original enterprise.
Born and raised in the Vietnamese Central Highlands where the world's finest robusta is grown, Thao's natural instinct for enterprise and her passion for the industry serves as a comprehensive guide to the workings of the world's second largest coffee exporting nation.
Authoritative and detailed, The Queen of King Coffee offers a window into the strategic mind of a gifted businesswoman-exposing the challenges and strengths of female entrepreneurship in an emerging economic power still beholden to traditional patriarchal values.
