Product Description
by Alison Theaker (Editor)
The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.
Author Biography
Alison Theaker has over 30 years' experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School, UK, and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and is now an executive coach for small businesses, running her own consultancy, The Spark, UK, as well as a tutor at Cambridge Marketing College, UK. She completed her MPhil on the role of mentoring for women entrepreneurs at Bath University, UK, in 2023. As co-director of Live Life for Me, she works with individuals and organisations providing courses on menopause and beyond.