PRODUCT DESCRIPTION
by Michael Cochrum (Author)
Businesses around the globe are adopting data-driven decision cultures where business intelligence is influencing decision makers. Financial institutions, like credit unions and community banks, often feel left out of this transformation because they perceive it to be too costly and/or time consuming. Michael Cochrum, an established thought-leader on data-modeling and business intelligence within the financial services space, provides a practical road map for small and medium financial institutions who want to integrate data into decision making.Mr. Cochrum has worked in or with the smallest and largest of financial institutions across the country and has a keen grasp on the type of data analytics that provide the greatest benefit to credit union and bank leaders. Michael cuts through the hype and helps define, in a practical way, how financial institutions of all sizes can leverage data in every day decision-making.
