Product Description
by Greg Cagle (Author)
Everything you think you know about culture is wrong!
Most leaders would agree culture is the most important thing in business, yet few can define what it is or explain how to create a healthy culture that blows by the competition.
Veteran business culture advisor Greg Cagle reveals exactly how culture gets created and the critical role leaders play in shaping it. Drawing on decades of in-the-trenches experience and leveraging real-world examples, he shares the 4 Dimensions of Culture that drive success across the 3 Core Functions of business that every leader faces.
Culture can become an organization's secret weapon or an invisible burden. The good news is that when leaders learn to shape it, they can design and deploy a culture that employees are eager to promote and protect.
Prepare to think differently.
