PRODUCT DESCRIPTION
by Mona Sabet (Author), Heather Jerrehian (Author), Maria Fernandez Guajardo (Author)
Know the moment your business needs to Pivot, Scale, or Exit through a sale, merger, or acquisition. Three successful tech startup experts wrote this book to help you sail through the choppy waves of entrepreneurship.Most new businesses fail. Most failures are avoidable.
While some startups may catch favorable winds, most will encounter stormy seas that can capsize their ventures. Understanding how to navigate these choppy waters is crucial. You don't learn to captain a warship by training to sail fast on calm seas.
In Sail to Scale, authors Mona Sabet, Heather Jerrehian, and Maria Fernandez Guajardo identify 18 common mistakes that leaders make across four pivotal waves of a startup's journey. Drawing from their collective experience, they dissect each mistake, help leaders recognize the situations that create them, and offer practical advice to steer clear of them so that their businesses can overcome each wave successfully.
Through both first-hand accounts and interviews with leaders across a variety of businesses, the authors provide insight from people behind successful - and not so successful - companies, the decisions they made, and why they mattered.
Sail to Scale serves as an invaluable resource for anyone seeking to chart a steady course through critical business junctures and fluctuating market conditions.
