PRODUCT DESCRIPTION
by Karen Raugust (Author)
In the context of today's ever-evolving licensing landscape, how can members of the merchandise licensing community position themselves for continued success? RaugustReports Presents: 15 Licensing Super Trends for 2015 and Beyond examines 15 overriding trends that will endure for the foreseeable future, as well as 70 shorter-term developments that reflect and support the super trends. Authored by Karen Raugust, the report offers a snapshot of the licensing business as it stands in early 2015, and serves as a blueprint to help guide licensing executives as they face the future.
Author Biography
Karen Raugust is the founder of Raugust Communications and author of RaugustReports: A Blog About Licensing. She has been covering the licensing and merchandising business since 1990 and has contributed articles to more than 50 publications. Her books include The Licensing Business Handbook, among others.
