Product Description
by Sandra Long (Author)
AMAZON #1 BESTSELLER - 2021 EDITION
Make a real impact on LinkedIn
LinkedIn for Personal Branding is truly unique because it provides:
- Strategies on how to position yourself - not just a "how-to" on features
- Dozens of real examples and case studies
- Best practices for each profile section
- Six fresh new chapters about LinkedIn content with examples and strategies
- Writing prompts, ideas, and five persona examples for the About essay (summary)
- Five unique approaches to the work experience section
- Specific advice for job seekers, executives, employees, salespeople, freelancers, and people with a portfolio career
- Ways to measure and improve your personal LinkedIn experience
- Strategies to build and leverage your brand on LinkedIn
- Online Reader Resource website with additional resources and links
Also, you will learn how to:
- Be more easily found via LinkedIn and Google
- Leverage images, videos, links, and new profile sections
- Optimize your profile for search and first impressions
- Attract prospects and employers with your profile and content
- Become a thought leader
- Build social proof with recommendations and endorsements
- Write an impactful headline
- Use best practices for Company page and Groups opportunities
This book is written for:
- Executives and future executives
- Business owners and future business owners
- Students and new grads
- Independent professionals or consultants
- Job seekers
Sandra Long is a LinkedIn expert, consultant, author, and speaker. Her best-selling book is LinkedIn for Personal Branding; The Ultimate Guide. Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called LinkedIn Community: A Super Power Hiding in Plain Sight and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.
