Product Description
by Sigrid Norris (Editor), Carmen Daniela Maier (Editor)
This Reader is a comprehensive text outlining primary approaches to multimodality. In the "Theory and Methodology" section, the scholars who are responsible for the approaches' developments give some personal insight into how and/or why these approaches were developed.
The Reader covers various theoretical and methodological approaches to multimodality, including a great variety of terminology, which are defined in a glossary, and are linked back to the personal narratives or interviews in which scholars highlight why and how the various terms are of importance.Included is also a "Transcription and How-to-Analyze" section that familiarizes the readers with several analytical toolkits. This section is then followed by an extensive "Sample Analyses" section. As the book is intended to address readers from various backgrounds, the examples of multimodal analyses that are introduced in this section belong to various social practices. The book offers an extensive alphabetical glossary, list of further readings, and a list of suggested assignments.
Author Biography
Sigrid Norris, Multimodal Research Centre/Auckland University of Technology, Auckland, New Zealand; Carmen Daniela Maier, Aarhus University, Aarhus, Denmark.
