PRODUCT DESCRIPTION
by Navickaite-Elbert Kristina (Author), Nowogorska Marta (Author)
The objective of this book is to obtain a better understanding of employee volunteering, and the reasons behind company s involvement in volunteer initiatives. Based on resource-based view of the firm, the paper presents the linkage between employee volunteer programs, and a company s ability to create and maintain competitive advantage. According to academic literature, advantages associated with EV can arise from improved reputation and image due to effective stakeholder management. Employees participating in volunteer programs are said to enhance their work attitudes such as commitment, motivation, work-engagement, and a positive CSR reputation might become a way to attract new talented employees.
