Product Description
by Roger Warburton (Author), Stephen Kay (Author)
Learn to master the art of Dynamic Portfolio Management. Develop a dynamic portfolio of new products that embraces evolving customer demands and enhances company strategy. Work through a realistic case: Develop a portfolio for Bargery Fabrics, matching their realistic products to company strategy. Manage product content and adapt your portfolio to the the external environment. Select the best portfolio and develop a product roadmap. Listen to one of our clients: "We have added significant value to the business over the past two years with a growth in new product ranges, a growth of 30%% per year on custom projects, and re-engineering, re-sourcing, and innovation that deliver improved cost and performance."