PRODUCT DESCRIPTION
by Iosu Lazcoz (Author)
An interesting method to provide great consistency to the entire commercial process, through a methodology that will inspire more credibility to the client while providing, at the same time, maximum confidence to our seller. The current pandemic is generating the need to develop new customer management techniques, learning to work remotely. This implies a one hundred and eighty degree turn that requires preparation in digital issues to be able to alternate face-to-face sales techniques with what we now call hybrid sales. This implies the need for a more consultative, tailor-made sale accompanied, as the author reveals in these pages, by a strong emotional component. Because, as Cosimo Chiesa maintains, "selling is a transmission of enthusiasm.
