PRODUCT DESCRIPTION
by Cetin Nazikkol (Author)
The seventy percent failure rate persists because leaders can't see what's killing them. This book makes the invisible visible.
Seventy-seven killers. Three domains. Decades of frontline experience distilled into a systematic framework.
CALM - Why people resist, withdraw, or burn out before transformation gains traction
CLARITY - Why alignment fractures, communication fails, and skepticism grows
MOMENTUM - Why early wins fade, decisions stall, and promising initiatives quietly die
Dr. Cetin Nazikkol led transformations at one of Europe's largest industrial corporations for nearly three decades, culminating in a multi-billion program delivered without layoffs. This book captures what he learned about why transformations fail-and how leaders can finally beat the odds.
Includes diagnostic tools, a symptom index for rapid problem identification, and the Double Strategy for delivering immediate results while building lasting change.
