PRODUKTBESCHREIBUNG
by Mohamed Abdel-Raheem (Author), Samia Abdelazim (Author)
Extension is a term which is open to a wide variety of interpretations. Each extension agent probably has his own understanding of what extension is. This understanding will be based on past experience and the particular type of extension service in which the agent is working. In other words, there is no single definition of extension which is universally accepted or which is applicable to all situations. Furthermore, extension is a dynamic concept in the sense that the interpretation of it is always changing. Extension, therefore, is not a term which can be precisely defined, but one which describes a continual and changing process in rural areas. The term extension may be examined by looking at a number of statements that have been written about it. Extension is an informal educational process directed toward the rural population. This process offers advice and information to help them solve their problems. Extension also aims to increase the efficiency of the family farm, increase production and generally increase the standard of living of the farm family. The objective of extension is to change farmers' outlook toward their difficulties.
