PRODUKTBESCHREIBUNG
by Steve J. Smith (Author)
What can Baked Alaska teach us about leading people? And how can pizza help to build a business?
After a successful thirty-year career selling some of the world's best-known brands into the tough, and sometimes uncompromising, UK market, author Steve Smith skillfully distils simple lessons learnt around everyday products and scenarios we take for granted.
Steve graduated in Business Studies at the University of Sheffield and joined the sales department at Procter & Gamble during the early 1990s. In this book, he provides a unique, refreshingly candid assessment of this journey from Procter & Gamble to Kellogg's and onto a sales director role with AG Barr, selling Scotland's 'other' national drink, IRN-BRU.
Steve's down-to-earth narrative combines established and familiar management theory with contemporary leadership thinking and a few ideas of his own. As he analyses business scenarios and shares fascinating stories and insight on household products witnessed first-hand, you'll find yourself scratching your head in disbelief, or laughing out loud. This makes The Power of Baked Alaska a business book that's direct, honest, irreverent and packed to the brim with 'snap, crackle and pop."
