PRODUKTBESCHREIBUNG
by Steve Greenfield (Author)
The future of mobility is evolving at an accelerating pace. This is most evident in the automotive retail channel, as both car dealers and automakers are experiencing an enhanced level of change.
The Future of Automotive Retail provides a framework for how these changes are impacting both automaker and automotive dealer.
The book provides a handy framework to categorize these changes across vehicle production, evolving consumer expectations, vehicle ownership, vehicle power sources, autonomy, connectivity and servicing of vehicles.
The book wraps by providing a perspective on the future of the automotive dealership, as well as some practical advice on how to survive and thrive given the accelerating pace of change.
