PRODUKTBESCHREIBUNG
by Christopher Martlew (Author)
The Digital Executive: Creating Innovative, Resilient Organizations in the Age of AI & Digital is the comprehensive guide for business leaders navigating the complexities of AI and digital transformation. As technology reshapes every facet of our organizations, this book equips executives across all disciplines to lead with insight and impact.
Written by Christopher Martlew and featuring a foreword by Michael Tobin, OBE-renowned entrepreneur and business leader-The Digital Executive demystifies AI, digital technologies, and the integration of tech with business. It provides actionable insights to build organizations that are not only innovative and agile but also resilient.
In addition to practical strategies, the book considers the ethical dilemmas of AI and the critical cybersecurity challenges inherent in our digital age. With a people-centric approach, it emphasises the importance of keeping human beings at the centre of technology-driven transformations.
This is not about merely responding to change; it's about driving it. Whether you're spearheading digital initiatives or overseeing organizational transformation, this book offers the resources needed to guide your team and organization towards success.
"This book doesn't just prepare you to implement new technologies - it challenges you to rethink how those technologies can influence human organization structures and outcomes."
Michael Tobin OBE, Founder and Executive Chairman, Tobin Ventures"Chris Martlew masterfully unpacks the complex dynamics of technology-driven change. If you are looking for a navigation aid to help you steer through the tsunami of technologies disrupting our world, you won't find a more useful resource."
Brian Bacon, Founder and Executive Chairman, Oxford Leadership Group"Crafted with a practitioner's eye. Very readable and packed with jargon-busting clarifications, insights and wisdom."
Martin Ward, West Midlands Tech Commissioner"This book is not just a guide; it's a manifesto for those ready to embrace the future with courage and agility."
Dr. Leandro Herrero, Chief Organization Architect and CEO, The Chalfont Project Ltd
