PRODUKTBESCHREIBUNG
by June Gwee (Author)
Describes the dos and don'ts of case writing and writing techniques
Elaborates on uses beyond teaching, such as research and knowledge capture
Includes charts, diagrams and figures within the text to help writers frame their thinking and consolidate their writing process
Back Jacket
This book deconstructs the case study, describes the case writing process and explains how a good case study is composed. It is a reference book that accompanies case writers on their case writing journey. It serves as a guide for writers to develop case studies for teaching, research, and knowledge-capture. There are illustrations and charts to help writers visualise concepts, signpost ideas, break down complex information and apply techniques in a practical manner.
Author Biography
June Gwee is a fellow at the Asian Business Case Centre of the College of Business (Nanyang Business School) in the Nanyang Technological University, Singapore. She is also senior principal researcher at the Civil Service College, Singapore. She specialises in writing case studies, developing curriculum for writing programmes, teaching case writing and coaching case writers. Some of her publications include Case Studies: Building Communities (2015), Case Studies in Public Governance: Building Institutions in Singapore (2012) and Art and Design for Strategic Management: Culture as Strategy (2008).
