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The Butterfly Strategy: Transform Online Connections Into Community and Clients - Paperback

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by Val Roskens Tews (Author)

Do LinkedIn differently - without performing, pretending, or pitching.

Learn how to become consistently visible as yourself and turn LinkedIn into a steady source of warm conversations, referrals, and aligned clients.

I call my process the Butterfly Strategy because it's about transformation. It's a powerful attitude shift from hesitant and inconsistent to clear, confident, and recognizable-so the right people know what you do, and choose to reach out to you.

The Butterfly Strategy helps you transform from invisible to visible on social media by showing your true colors.

Discover the 3 Cs, my method to engage successfully on LinkedIn. Hint: it's not about posting more. With my "heart-centered" approach you'll build trust, grow your community of business friends, and create opportunities naturally.

Who will benefit from this book?
  • Business owners, consultants, and service providers
  • Entrepreneurs new to LinkedIn
  • People who want more clients but hate selling
  • Anyone who feels stuck, unseen, or awkward on LinkedIn

If you want LinkedIn to feel less like a stage and more like a room full of real work friends, this book is your first step.

Number of Pages: 100
Dimensions: 0.27 x 8.5 x 5.5 IN
Publication Date: January 23, 2026
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