Product Description
by Claude Hopkins (Author)
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
Number of Pages: 88
Dimensions: 0.38 x 9 x 6 IN
Illustrated: Yes
Publication Date: February 01, 2014
