PRODUKTBESCHREIBUNG
by Daniel Lawrence (Author)
Digital Writing is a concise, affordable, and rhetorically informed guide to professional writing in digital media.
Back Jacket
This concise guidebook offers a rhetorical framework for writing and analyzing content for social media and the web. In the age of disinformation and hyper-targeted digital advertising, writers and teachers of writing must be prepared to delve into the digital world with a critical and strategic perspective. This book offers an interdisciplinary approach to writing scenarios, with insights from classical and contemporary rhetoric, the philosophy of technology, and digital media theory. Special emphases are also placed on preparing for writing, marketing, and communications careers in the digital space, and on ethical issues related to digital and social media.
Author Biography
Dan Lawrence is Assistant Professor of Writing at the University of Wisconsin-Superior.
