PRODUKTBESCHREIBUNG
by Betsy Atkins (Author)
Betsy Atkins, former CEO and experienced corporate director has candid and very practical advice for those who serve on the boards of big, complex enterprises. This 2017 third edition collection of her writing on boards includes essays on the mess at United Airlines that led to a viral video of a passenger being dragged off the plane, cyber-security, and the now-legendary "My 16 Days on the HealthSouth Board," with the details of her brief, turbulent stint as a director of a company facing (but not facing up to) massive criminal fraud charges. Atkins discusses problems from an executive trying to bribe a world leader to a marketing VP's porn site, traditional concerns of strategy, CEO compensation and succession, shareholder lawsuits, and up-to-the-minute issues of ESG, cyber-security, and social media.
